Graphic Design
Simon Fraser University
In the Spring of 2020, I graduated from Simon Fraser Beedie School with a Bachelor in Business Administration, double concentrated in Marketing and Management Information Systems. Throughout university, I was given many opportunities to showcase my design skills. The following shares a few of these projects.
SFU Beedie BADM Hackathon
director of marketing & communications
I created the brand for the 2019 Business Analytics Hackathon. In addition to designing the overall look and feel, I also created various digital (website graphics, digital screens, etc) and print materials (name cards, table numbers, name tags, event signs, maps, schedules, etc).
The branding shows a team of three collaborating, which directly represents requirements and conveyed what participants should expect from the event.
In less than four months, our team planned and executed two successful events.
This was the third year running this Hackathon, but it was the first time being managed by a group of five adept business students. I sat on the panel as Director of Marketing and Design and was responsible for all graphic and marketing content. The team and I personally monitored activities and ensured smooth transitions on the days of the events. We received high praise from attendees, industry judges, and faculty members for our proficiency in executing a memorable Hackathon.
New to our year, the team also organized a three-part Training Day event. It gave participants a chance to receive feedback from industry leaders, ask questions, and iron out expectations.
Read more about the Business Analytics Hackathon 2019 here.
SFU Spring Closet Swap
[bus 361] project management
For my Project Management class, we were assigned a group task to plan and execute a project with an environmental sustainability theme. My team of five organized a Closet Swap event, with the goal of raising awareness of the detriments of fast fashion.
We promoted via Instagram stories and a custom Snapchat filter. And printed signs were used to display our exchange rates. Guests received stamps for their donated clothes, which was conveyed by a poster that broke down costs by category for both stamps and dollars. When talking with guests, we used a printed infographic used to spark discussion about fast fashion.
Watch the event wrap-up in this summary video.
Business Career Passports
[BUS441] Web Analytics
For this class project, I created graphics for a digital ad campaign. The goal was to increase traffic to the client’s website, and ultimately, increase workshop registration numbers.
We A/B tested two types of messaging. Our team of six business students wanted to test the effects of positive, encouraging messaging, versus negative, disciplinary messaging. Results showed that more people responded to the former.
Our team conducted a marketing campaign from beginning to end. Our client was SFU Beedie School of Business’s Career Management Center. As part of the Beedie requirements, all business students much complete six Career Passports workshops (icons shown) within their first year of enrollment. Failure to do so results in disciplinary actions.
Beginning with conducting interviews, our team developed a consumer persona, mapped out the consumer journey, created websites on WordPress, utilized Google Ads and Google Analytics, and launched A/B-tested Facebook ads. I share the website’s homepage and live Facebook ad in the assets beside.
Demonstration of website on phone.
The homepage includes a description of requirements, instructions and link to workshop registration, and a calendar showing workshop dates/times.
