I created the brand for the 2019 Business Analytics Hackathon. In addition to designing the overall look and feel, I also created various digital (website graphics, digital screens, etc) and print materials (name cards, table numbers, name tags, event signs, maps, schedules, etc).
This graphic was a direct representation of what participants should expect, as it visually communicated their roles.
This was the third year running of this Hackathon, but it’s first time being managed by a group of five adept business students. I sat on the panel as Director of Marketing and Design and was responsible for all graphic and marketing content. The team and I personally monitored activities and ensured smooth transitions on the days of the events. We received high praise from attendees, industry judges, and faculty members for our proficiency in executing a memorable Hackathon.
Read more about the Business Analytics Hackathon 2019 here.
New to our year, the team also organized a three-part Training Day event. It gave participants a chance to receive feedback from industry leaders, ask questions, and iron out expectations.